Patterson-Brandt, Inc.
Results-focused creative video and multi-media for …
- University Recruiting and Development
- Healthcare Topics
- Non-Profit Fundraising and Public Relations
The PBI Post
Quick, Inexpensive, and Effective
Geneva College came to us with a problem. Their numbers weren’t where they wanted them to be, so they wanted to do a quick marketing push for several of their majors.
Also, in the past they knew they’d done a good job of marketing the faith-based aspect of the school, but potential students weren’t getting the message that Geneva offers an excellent, challenging academic education. So as part of this new series of videos Geneva wanted to highlight their rigorous academics.
The biggest challenge was that they needed to get these videos ready quickly … and they didn’t have a big budget.
We explained that the secret is careful planning and a practical creative approach. We decided to do two interviews for each video — one faculty member, and one student. By intercutting between the two we offer different perspectives that complement each other. We shot each interview in a big, quiet room against an abstract background so we could rotate our subjects through one location, which saved us the time of moving from building to building on campus to set up lighting, etc. We then focused on gathering B-roll (action shots) for just the specific majors we were featuring, so we were very efficient in gathering the footage we needed.
This creative approach allowed us to be efficient but still offer high production values. As a result we had six videos ready in three weeks at a manageable cost. They’re already planning to do more videos, so they must be pleased with the results!
You can see the videos at various department pages on the Geneva College website. They are collected as a group on their YouTube channel.
New Releases
“Video Map” for Geneva College Launches!
Our new “Interactive Video Map” for Geneva College is online!
The Geneva map has a clean, bright interface … the videos spotlight Geneva’s core marketing messages … and the feedback from prospective students has been impressive! Check it out!
“Video Map” for Rider University Launches!
Our interactive campus video map for Rider University is now online.
This creative approach is a great way to give web site visitors a feel for the campus while conveying your core marketing messages. Through the short tours of campus, led by actual student tour guides, you can show off the best features of your campus while highlighting majors, programs and activities that attract students.
Misericordia University Video Site Goes Live!
Our interactive “day in the life” video site for Misericorida University has launched.
The marketing department at Misericordia decided to start small, with two videos. They plan to add more over the next few years. This approach allows them to get started with a limited budget and begin enjoying recruiting benefits right away. By adding videos in installments they can expand when they have the budget … and the regular expansion keeps the site fresh with new content.