We’ve all seen the “traditional” type of Admissions video — quick cuts, lots of short interview clips, with video effects thrown on top to make it more interesting or “contemporary.”
The problem with that style of video is they all start to look the same. They don’t create any lasting impression.
We didn’t want to make that mistake in this overview Admissions video for Rider University. Yes, it includes many interviews with faculty and staff, but it’s not at the breakneck pace where you can’t remember anything you’ve heard. We made the editing visually compelling but kept the content that makes the story memorable. And we gave the video a graphic look to separate it from other overview videos.
The result, as you can see, is a very successful “first look” at Rider that has been used at open houses and group presentations on the road.
